FRED SEGAL

FRED SEGAL TO OPEN AT W LAS VEGAS100,000 Square Feet of Celebrity-Sanctioned Style

Las Vegas June 5, 2006 Fred Segal, the Los Angeles fashion landmark that has attracted the fashionable and famous for decades, announced today plans to open a store in the W Las Vegas Hotel, Casino & Residences when it opens in 2009. Located at the corner of Harmon and Koval, just 500 meters from the Las Vegas Strip, the W Las Vegas will feature multiple destination dining and nightlife venues, a signature W Hotel casino, a Bliss Spa and now a 100,000 square foot Fred Segal store.
Fred Segal has been a world famous shopping destination in Southern California for more than four decades.
"Fred Segal is the perfect partner for W's lifestyle," said Ross Klein, President of W Hotels Worldwide. "The brands share the same sense of perky pop culture and insider style making that has the world seeing us more as an authority on what's hot than a place to sleep or shop."
Presence within the W Las Vegas will expand the Fred Segal experience, which has a loyal following worldwide, to a new market and to W owners and guests. W owners, who will be treated to Whatever/Whenever, Ws 24 hour concierge service and other signature hotel amenities, will now have access to what is hailed as the high-fashion holy lands by the whos who of Hollywood.
When we started planning the W Las Vegas, we imagined Fred Segal not just as our ideal retail partner, but the ideal idea, said Reagan Silber, co-chairman of Edge Group, who with Starwood Hotels and Resorts Worldwide is the developer and owner of W Las Vegas. The Fred Segal brand is more than retail it is a lifestyle. With Fred and Michael Segal we will create a spectacular and unique retail feeling and experience.
We started Fred Segal more than 40 years ago and have had hundreds of opportunities to expand the brand around the world. The decision for us to be a part of the W Las Vegas is a significant one and speaks volumes about the project that Edge and Starwood are building, said Fred and Michael Segal. We are looking forward to bringing the Fred Segal experience to the worlds most dynamic city.
About The W Las Vegas The W Las Vegas will be located at the epicenter of the Harmon Corridor, a burgeoning lifestyle destination being developed just 500 meters from the Las Vegas Strip. The W Las Vegas will feature the brands trademark modern design aesthetic throughout, multiple destination dining and nightlife venues, a signature W Hotel casino, a Bliss Spa, the Fred Segal collection of boutique retail offerings, upscale meeting space and hotel rooms and condo-hotel residences.
Studios, one bedroom units and suites ranging from 500 to 3,000 square feet will be available for purchase and can be combined to form larger residences. Owners will have the benefits of being attached to a W Hotel, including maid service, room service and Whatever/Whenever concierge services, along with preferred access to dining, nightlife and other amenities. Residences will go on sale to the public in mid-2006 and a reservation list is currently forming at www.wlasvegasresidences.com.
About Fred SegalFRED SEGAL is synonymous with whats hip, trendsetting and essential in fashion. Its founder, Fred Segal, created the fashion jean, which launched a brand new industry. He is a successful entrepreneur whose personal and professional history mirrors the bold emergence of Los Angeles as a world capital over the last four decades. In 1958, Fred Segal opened his first store, and Segals own family members, CEO Michael Segal, storeowners Sharon and Nina Segal, Judy and Annie Segal have all played a major role in nurturing the lifestyle, philosophy and success of retail operations. Over 40 storeowners make up the FRED SEGAL family of independently owned boutiques, providing a unique and unparalleled collection of fashion that has attracted trendsetters and entertainment royalty and transformed FRED SEGAL into a world-renowned shopping destination.
About Edge Group Edge Group LLC is a development and investment company formed in 2004 by principals Trevor Pearlman, Reagan Silber and Adam Frank to focus on real estate and gaming primarily in the Las Vegas market. Edge Group is the parent company of Edge Resorts LLC, which has formed a partnership with Starwood Hotels & Resorts Worldwide, Inc. to build The W Las Vegas Hotel, Casino and Residences. Edge Resorts owns 75% of the venture with Starwood owning the remainder. Edge Group also holds a significant interest in 63 acres of hotel-casino zoned land located west of Interstate 15 across from Mandalay Bay. For more information, visit www.edgegroup.com.